BRANDING MARKETING - NYC Training And Development

BRANDING MARKETING

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BRANDING MARKETING

In a nutshell…

Discover What Brand Marketing Really Is, Tools To Develop Your Brand, How To Create Your Branding Campaign, Strategies For Branding, and How To Exploit Brands For Growth On This Brand Training. 

The Trainer – Prasath Kanagaras

 

The Key Outlines

■ Introduction
■ What is a Brand?
■ Brand DNA
■ Brand Association
■ Brand Positioning
■ Brand Ambassador
■ Brand Applications
■ Brand Equity
■ Brand Loyalty
■ Brand Extension
■ Brand Audit
■ Co-Branding
■ Why Brand Management?
■ Brand Campaign Planning

What is Branding?

  •  Theory Understanding
  • Difference between Brand and Branding
  • Top 5 International Brands
  • Top 5 Local Brands

Brand DNA

  •  Logo
  • Tagline
  • Brand Manual – Creative
  • Brand Vision & Mission
  • Brand Values
  • Brand Characters

Brand Positioning

■ Understanding Customers
■ Delivering Brand Promise
■ Creating Equation between Expectations & Deliverables
■ Why Positioning is important?
■ Case Studies

Brand Ambassadors

■ What is Ambassadors
■ Celebrity Marketing
■ Criteria for Brand Ambassadors
■ How Ambassadors help Brands?
■ Case Studies

Brand Loyalty

■ What is Brand Loyalty?
■ Why Customer/ Brand Loyalty is important?
■ Ways in Building Brand Loyalty?
■ Measuring Brand Loyalty
■ Case Study

Brand Applications

■ Brand URL / Website / Contact Details
■ Brand Social Media Platforms
■ Brand Database
■ Brand SEO Works
■ Brand Spokespersons
■ Brand PR

Brand Equity

■ What is Brand Equity?
■ How do we measure Brand Equity?
■ Why Brand Equity is important? Impact?
■ Case Studies

Brand Extension

■ What is Brand Extension?
■ Why Brand Extensions?
■ Difference between Building New Brand & Extension
■ Case Study

Co-Branding

■ What is Co-Branding?
■ Benefits of Co-Branding?
■ How to conduct an effective Co-Branding?
■ Case Study

Brand Audit

■ What is Brand Audit?
■ Why Audit is so important?
■ Competitors Intelligence
■ Market Share Intelligence
■ Outcome Analysis
■ Case Study

Why Brand Management?

■ Rules of Branding
■ How Brands Drive Growth?
■ 3 Famous Branding Campaigns
■ Brand Consultants & Agencies
■ Brand Recognitions
■ CSR Works

Brand Campaign Planning

■ Defining Target Audiences
■ Defining Awareness Outcome Expectations
■ Planning the Campaign Budget
■ Campaign Message Delivery
■ Media Planning & Buying
■ ROI Measurements

Brand Quote amazon