HRDF TRAINING BUILD BARRIERS AGAINST COMPETITIONS
How we defined barriers? How can HRDF Training assist employers and employees?
It is simply a circumstance or obstacle. In order to create a generation of knowledge and expertise, we need to do and intensify employees training in every field that suits the current situation.
Nevertheless, direct competition in a training situation significantly increases the complexity of the training process itself. Not only do you have to understand what the audience wants and how your solution addresses the audience needs, but also how your solution stacks up relative to the competition.
So how your HRDF training can build a barrier against your competitors? The key is to have a high-quality training. High-quality trainees will result to a high-quality workers in job prospectss.
Nevertheless, it will result to a high demand of quality workers and this however, will create barriers against those who has not gone for any training or in other words a low graded worker.
Focus on your own Specialty
Just as in HRDF training and racing, focusing too much on your competitors can be dangerous. You can’t control what your competitors do and if you’ve been in the industry for a while, you will already have a good grasp on what works and what doesn’t.
If you’ve been successful so far, continue to focus on your own growth and development and keep doing a great job for your clients. Remember that energy flows to where attention goes. Don’t waste your energy worrying about what everyone else is doing.
Maintaining a high quality service to your existing clients is always the most important thing.
Offering broader products and services
Ensuring you can offer a broader range of products and services can protect you against new competition. During times of industry growth, the squeeze will be applied to the most common offering of training.
If you have additional related products and services that are more difficult to replicate or get set up then some of your income will be more protected. It’s important that your products and services are closely related to your core offering, but there are lots of things you can consider offering to diversify.
Often new trainers get into the industry because they’ve decided to make a lifestyle choice and training seems like something that’s quite easy to get into. They don’t need to invest much money upfront and can get started right away.
Sooner or later they’ll discover what you already know, that training is difficult and to be successful you need a lot of knowledge and experience that only comes with time and hard work.
You’ll find that hard work is what some new trainers were trying to avoid in the first place. Maybe they’ve left a corporate role to avoid stress, but it turned out that the day to day running of a training business, worrying about revenue and dealing with trained clients comes with its own levels of stress and difficulty.
I’ve experienced first-hand personally, and through our clients’ that even though there are new trainers entering the market there are also many trainers abandoning their goals for a training business and either going back to the workforce or trying something different.
There is nothing wrong with that and it’s not a reflection on their abilities. Like most things in life, things are never what they seem from the outside. It’s not until you immerse yourself in something that you can determine whether it’s something you want to do long term.
On the other hand, some new trainers will excel and be very successful. That’s a good thing though and they introduce the healthy aspect of competition that raises the level of the industry as a whole.
Competition is here to stay. Don’t let it distract you from doing what you do best, getting great results for your clients. The competition will come and go, and even though training is relatively easy to start it’s very difficult to be great at it. Sooner or later the “not so great” trainers will be filtered out either through poor results for their clients or deciding that training is not a long term goal for them.
Although it is important to be patient you should still continue to develop and fine-tune your own products and services to protect yourself against new competition.
At the end of the day the most important thing is to keep a cool head and focus on maintaining the quality of your services and the results you achieve for your clients. Hard work, patience, and integrity will always pay off.
Scribbled by MATT, Training Manager of NYC Leadership Training & Development Sdn Bhd